During the conference speakers discussed the most important services, methods and tools of marketing automation. The reports were held in case study format – examples of how, where and why marketing automation was used and what results it generated.
On the «Everest» session – for large and medium businesses Artem Rarov, project manager at Cleverbots, made a report on «The new interface of gamification – chatbots». We talked about the advantages of chatbots in communication and how dialogue interfaces become not only a tool for native communication between brands and customers, but also a place where a new type of creativity and interactive mechanics is born. Chatbots perform a significant increase in marketing campaigns effectiveness, user loyalty and involvement in communication with the brand.
We also created a chatbot for the event, where participants could get all the necessary information: the program and schedule, the organizers, partners of the conference, as well as get into the participants’ chat and ask a question to the speaker.
